What Are Mobile Survey Apps? Why Do Businesses Need Them?

Survey apps assist in optimizing the process of data collection for any business. All businesses today are gradually shifting towards data eccentricity. In the past times, businesses were conducting surveys which were not only difficult to understand but also a tedious job. Business owners used to collect their customer or employee data mostly on papers, visitors book or orally depending on word of mouth. These conventional methods were not enough to collect data that would help them take fruitful decisions. 

Today, companies from all domains and sizes are using online surveys tools and applications because of their heightened demand and utility. In comparison to manual surveys, these mobile app survey or online survey and feedback application are much more practical and require fewer resources to be invested in them.

Understanding Mobile Survey Apps

First thing first, mobile surveys apps are survey platforms that help companies in designing several surveys such as customer satisfaction survey, customer feedback surveys, product feedback surveys etc. These platforms are not only user friendly but are also are very easy to deploy and understand. Using these platforms you can make online survey and feedback application to collect and analyze customer behavior.  

The best survey apps also provide customizable questions for the companies to suit their need and requirements. With the country moving towards digitalization, switching to mobile survey apps is a wise choice to do.

In order to make the best use of your mobile survey app, one should include various question types such as-

1. Multiple Choice Questions 

Multiple choice questions that allows respondents to choose from a multitude of options for any particular question.

2. Open Ended Questions 

Open ended questions are those that require the respondents to fill in an answer of their own choice by typing it out. Although it is slightly difficult to analyze these responses afterwards while viewing the others graphically to draw a conclusion.

3. Likert Scale 

Likert Scale is a very effective question type when it comes to choosing from a range of options which have the same question range. For example this could be a five pointer scale from not at all satisfied up to very satisfied range. This is amongst the most popular question that mobile survey apps use and that is needed by most of the businesses today.

4. Rating Scale

Rating Scale, another very effective and easy to understand question type that uses a scale from 0-10 and asks the respondents to rate the options based on their liking on this scale.

Since the population is shifting towards digitalization with more than half of them having access to mobile devices, the number of surveys collected via mobile has to increase in the near future. They are convenient and reliable at the same time. A web survey application gives a different user experience as compared to a mobile survey app.  

It would be a huge mistake if you try and copy your web design into your mobile survey app. A mobile survey app is a smaller version of the web application. So you have to be careful when designing a mobile survey app. Small handful tips such as keeping one screen one question makes the design more intuitive and user friendly. Do not add complex questions as this will not work in favor of mobile survey platform. 

Adding open ended questions in the mobile survey also is a big no because people are usually filling these surveys on the go and would not prefer to fill the question wherein they have to type the response. So try and keep the survey really user friendly and short. Use interactive questions that will get you more responses on the go. 

Why Do Businesses Need Them?

Businesses need them for various reasons depending on the nature of their business, a few of those reasons are-

1. Conducting Market Research 

If your company is working on a new product development, it is vital for them to invest in proper primary research, to find out the demand for their product or service. Customer experience surveys are a tool to collect these responses and plan their launching and commercialization accordingly.

2. Getting Customer Satisfaction

Keeping the end customers happy is what every organization ultimately wants to achieve. By using market survey on customer satisfaction survey, they will get to know what their customers are looking for from them. They can improve upon their suggestions and feedback and provide a seamless experience to them.

3. Receiving Product Feedback

With properly utilizing surveys, companies can get to know what their users think about their product. If you want to know what features your customers are liking the best or what features need to be worked up on, survey collection is the best and inexpensive form to gather such insights.

4. Measuring Employee Engagement

Mobile survey apps not only are useful for customer centric organizations but are also very useful for finding out employees opinions about the workplace. For any employer, it is a major concern to keep their employees happy and satisfied, therefore mobile survey apps for employee feedback are needed.

5. Doing Competitor Analysis

In today’s cut-throat competitive world, all companies need to survive in order to move forward. Using some of the best survey apps for undergoing a competitor analysis for your competitors business gives you insights on strategies like pricing, placements and many other aspects of your business that you want to know.

Businesses need mobile survey apps for their overall development and assured growth. Mobile survey apps are in demand these days by all successful companies because their principal criterion is collection of data and analysis of the collected data for decision making process. 

Paper surveys are lengthy and take up a lot of time in analysis and reporting, hence they have now become a thing of the past, and mobile survey apps are the new talk of the town. 

To compete with successful survey platforms, you can create a high quality mobile survey application to attract more and more respondents to fill in and provide you with data using CViewSurvey application for data collection from customers and employees by choosing from their 30+ pre-designed templates.

Thank you!!