Why Customer Experience Matters?
C ustomer Experience is an important and integral part of every business. A positive customer experience is crucial to define your success and a negative customer experience helps in improvisation. A happy customer will help in promoting your business through word-of-mouth marketing. Thus, if you really want to build a loyal customer base for your business, then you should focus on customer experience and customer feedback application . Let's understand first, what is customer experience. What is Customer Experience? According to Annette Franz, founder, and CEO of CX Journey : The customer experience (also known as CX) is defined by the interactions and experiences your customer has with your business throughout the entire customer journey, from the first contact to becoming a happy and loyal customer. In simpler words, Customer Experience is nothing but “the way a customer interacts with the organization”. On the basis of their interactions at different stages, a customer builds