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Showing posts from November, 2021

Benefits of Field and Market Research survey

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Several organizations from different industries conduct surveys to know their customers' opinions by asking specific questions. These questions are varied and cover a wide range of topics, and can be conducted in multiple formats. Some of the common types of surveys are Educational surveys, Event surveys, Retail and manufacturing surveys, Hospital surveys, Field surveys and Market research surveys. Field surve y and Market Research survey both are required to develop marketing strategies and gather information and insights from different vertices in the market. In this article, we will discuss more about the importance of Field and Market research surveys. Field surveys: Field surveys are one of the most commonly used survey methods by researchers for primary data collection. In certain cases, where secondary sources of data fail to provide sufficient information, field surveys allow the researchers to monitor and evaluate the impact of field experiments in a better manner. Impor

Why Customer Experience Matters?

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C ustomer Experience is an important and integral part of every business. A positive customer experience is crucial to define your success and a negative customer experience helps in improvisation. A happy customer will help in promoting your business through word-of-mouth marketing. Thus, if you really want to build a loyal customer base for your business, then you should focus on customer experience and customer feedback application . Let's understand first, what is customer experience. What is Customer Experience? According to Annette Franz, founder, and CEO of CX Journey : The customer experience (also known as CX) is defined by the interactions and experiences your customer has with your business throughout the entire customer journey, from the first contact to becoming a happy and loyal customer. In simpler words, Customer Experience is nothing but “the way a customer interacts with the organization”. On the basis of their interactions at different stages, a customer builds