CUSTOMER SATISFACTION: A KEY TO CREATE RELATION WITH CUSTOMERS Customer satisfaction is the main door to enter in your long-term relationship with your customers. If you think back to the escorting analogy, hunting the sales process is just like wooing your prospect to show them into a customer. But keeping a powerful relation with customers for future is tough work. You wish to stay delivering your value time again and again for the identical and to the identical which could be frustrating at some point. Customer satisfaction is defined as the measurement of your company achievement to determine how happy your customers are with the products, services, and experiences received from your brand. Marketing head of the corporate uses customer satisfaction surveys to guage if the company has met customers’ expectations. Measuring customer satisfaction should be an ongoing process as your customers’ will never be satisfied and even their expectations towards your product increases at a rap